We live in a fast paced world, with people constantly commuting mindlessly. As goal oriented, accomplishment driven and celebratory beings, we frequently miss out on the little wins, those moments in between, or InBEEtween. Pio and I are more frequently than not grabbing our phones to capture a random face expression, a bee buzzing around our drink, cool sneakers worn by a passerby on the street. It’s all the streets off the beaten path that interest us and that frequently take you to new streets. The result? It can range from a smile, a grunt which becomes a learning or a fabulous casual tuesday never even imagined. The InBEEtween canvas bag equips you for such moments, to carry a bikini for a cold dip in the lake or a book to enjoy the sunshine in a new encountered park.
InBEEtween was built merely by reassigning our time in between. Alongside the fabulous jewellery, the concept of InBEEtween moments is what helped us take off. We were not the only ones who wanted to dedicated the galore of moments in between to self-gifting, gratitude and learning. A mindful gesture to yourself without taking away from any other activity in your life. Shared or private. It may be a 1 minute purchase or a 3 day layover. The only thing that's certain is the end, as it is a moment enclosed by two greater, often perceived as more memorable moments. Our aim is to produce high quality jewellery for an affordable price in order to purchase a piece in and for an inbeetween moment.
We see them as the moments that often get lost, forgotten or never even acknowledged, for their intangible nature. However, it is the abundance of them that hold the potential to truly shift things for us. There is a value in moments.
InBEEtween also contains BEE. A bee, too, is goal oriented but lives its life on the buzz, it’s version of a commute. The hive ring is inspired by this commute, bringing their endeavour of colorful flowers to the hive, building a nutritious honey comb. It’s the ingredients that count! Let’s all enjoy the buzz.